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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

CRM (10)

CRM integration with other business tools

9 min read

CRM integration with other business tools

ICX Consulting, a commercial strategy and customer experience consultancy, treats CRM integration with other business tools as an operating decision,...

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9 min read

Is a CRM System Enough for Your Business?

Is a CRM enough for your business? No. A CRM is the necessary foundation, but on its own it only stores information. It starts to produce revenue...

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9 min read

Benefits of having your corporate blog on HubSpot

A corporate blog on HubSpot does more than publish articles. Because it lives inside the CRM, every post connects to analytics, calls to action, SEO...

What is Oracle Customer Experience (OCX)?

8 min read

Oracle Customer Experience (OCX): A Complete Guide for Executives

Oracle Customer Experience (OCX), now delivered as Oracle Fusion Cloud CX, is Oracle's suite of applications for marketing, sales, service and...

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9 min read

Benefits of using a CRM in your business: A boost for success

ICX Consulting designs the commercial and service processes that a CRM runs, and in that work the benefits of using a CRM in your business come down...

Common challenges in CRM implementation and how to overcome them

6 min read

Common challenges in CRM implementation and how to overcome them

Customer Relationship Management (CRM) is a key tool for modern businesses, encompassing a set of practices, strategies, and technologies aimed at...

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10 min read

Why Is CRM an Essential Tool for the Future?

CRM is an essential tool for the future because it builds the asset every future commercial capability depends on, which is reliable, connected...

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10 min read

Why a CRM Is Essential for the Commercial Development of Your Company

A CRM is essential for the commercial development of your company because it turns customer relationships into a managed system. It centralizes...

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9 min read

How do cooperatives generate value for their members with a CRM?

Cooperatives generate value for their members with a CRM by connecting marketing, sales and service around each member. The CRM centralizes every...

Maximizing Growth with HubSpot's Custom Objects

13 min read

Maximizing Growth with HubSpot's Custom Objects

HubSpot custom objects are user-defined record types that let a company store, relate and report on business data that does not fit the standard...

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