Strategic integration: How social media empowers a CRM
Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...
CRM (9)
Hit a home run with HubSpot's Predictive Lead Score
Predictive lead scoring is a machine-learning method that estimates, for every contact in a CRM, the probability that it will become a customer, so...
7 Key dimensions when implementing a CRM
The seven key dimensions when implementing a CRM are attract, convert, retain, loyalty, service, refer and optimization. Together they define what...
eCommerce and CRM, ideal pair to increase the sales of your business
eCommerce and CRM form the ideal pair for increasing sales because the first removes the limits of a seller's working day, and the second gives the...
Continue selling in your CRM marketing, even when you are very busy
Many projects require more time than a team actually has, but that is not a reason to stop marketing. The companies that keep selling through their...
Marketing and social media automation in your CRM
Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve...
Case study: HubSpot implementation at CASIO UK
CASIO UK replaced a patchwork of custom-built software and hard-to-use marketing tools with HubSpot, migrated its data in a matter of weeks and built...
Benefits of implementing a CRM in a small business
The main benefits of implementing a CRM in a small business are a single, reliable view of every customer, less time lost on manual tasks, more...
How to Measure Success in CRM Implementation: A Scorecard for Leaders
To measure success in CRM implementation, track three layers of indicators. Adoption shows whether the team uses the system, operational metrics show...
Optimizing the Customer Experience with HubSpot: A Guide for Leaders
Optimizing the customer experience with HubSpot means using one shared CRM platform to understand every customer, coordinate marketing, sales and...
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