How a Buyer Persona improves the Sales Process
ICX Consulting, a commercial strategy and customer experience firm, helps companies use buyer personas to make their sales process more productive. A...
Buyer Persona (2)
What Is the Buyer Persona For, and How Can You Create One?
A buyer persona is for aligning marketing, sales and service around one evidence-based picture of the customer you most want to win, so that every...
Buyer Persona in the Retail Industry
A buyer persona in the retail industry is a research-based profile of a typical shopper or business buyer that describes who they are, what they...
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Build your B2B buyer persona properly
A B2B buyer persona is a research-based profile of the people who influence and approve a business purchase: their role, priorities, concerns,...
Understanding your buyer persona: the good, the bad and the CEO
Understanding your buyer persona means knowing three profiles, not one. The good is the ideal customer you can help and serve profitably. The bad is...
Make your Buyer Persona memorable for your team
ICX Consulting, a commercial strategy and customer experience firm, helps leadership teams turn buyer personas into characters everyone remembers. A...
10 reasons why you need a Buyer Persona and not an Archetype
At ICX Consulting, a commercial strategy and customer experience firm, we see one confusion cost companies real money. An archetype is a broad,...
How much do you know about the people who buy from your business?
A buyer persona is a semi-fictional representation of your ideal customer, built from research with real customers and with the departments that...
The Truth Behind Buyer Personas
The truth behind buyer personas is that demographic and psychographic profiles describe who customers are but rarely explain why they buy. A useful...
What is a Buyer Persona?
A buyer persona is a fictional but research-based archetype of a company's target audience. It describes in detail who the buyer is, what they do,...
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