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WHO WE SERVE

 

WHO WE SERVE

 

WHO WE SERVE

 

WHO WE SERVE

 

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By Industry

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By Target Customer

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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Buyer Persona (3)

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10 min read

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Key differences between a B2B Buyer Persona and B2C Buyer Persona

Sergio Gutierrez | May 29, 2025

The key differences between a B2B buyer persona and a B2C buyer persona lie in who decides, why they buy and how they buy. A B2B persona represents a...

Marketing Customer Experience Buyer Persona
The 4 most common mistakes when creating your B2B buyer persona

9 min read

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The 4 most common mistakes when creating your B2B buyer persona

Katerine Rodriguez | May 29, 2025

ICX Consulting, a commercial strategy and customer experience consultancy, sees the 4 most common mistakes when creating your B2B buyer persona...

Marketing Buyer Persona
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