9 min read
Sergio Gutierrez | May 29, 2025
To improve the customer experience, understand who your customers are and what they are trying to get done, map their end-to-end journey, compare it with the processes you actually run, and redesign the moments that matter most across digital,...
Geolocation in the Magento checkout lets customers set their delivery address by placing a pin on a map, searching a place or using their device's...
Have you ever tried to divide the ingredients of a recipe among different dishes without considering what each one contains? Sounds absurd, right?...
How long an inbound strategy takes to give results depends on where you start, how consistently you publish and how well sales follows up. Leading...
Lean Six Sigma improves a customer journey map by turning it from a picture of the experience into a working improvement plan. Lean removes the...
The key strategies for investing in ads in times of crisis are to keep a disciplined presence instead of going dark, reallocate budget toward the...
To automate business processes with HubSpot, companies combine two tools. Workflows run rules across the CRM, such as assigning leads, updating...
ABC costing (Activity-Based Costing) is a cost accounting method that assigns indirect costs first to the activities that consume resources, and then...
In today's rapidly evolving industrial landscape, digital transformation has emerged as a crucial strategy for manufacturing companies seeking to...
The six key processes a CRM must automate are attraction, conversion, retention, loyalty, service and referral. Together they cover the full customer...
