9 min read
Meicel Valverde | May 29, 2025
A lead is any person or company that has shared contact details or interacted with your business. A qualified lead is one that has been evaluated against agreed criteria, fit with your ideal customer and evidence of buying intent, and is judged...
Are you innovating to ensure your company’s success in the coming years?
To optimize your cost structure from a B2B approach, measure what each customer, order, product and channel actually costs to serve, then redesign...
To automate the follow-up of business opportunities with workflows, a company first maps its sales process, defines the information and business...
Owned, paid and earned media are the three ways a company reaches buyers. Owned media are channels you control, such as your website, blog and email....
In the current business world, where competition is fierce and customers are more demanding than ever, having effective tools to manage and improve...
Before knowing how to improve the user experience on web pages, it is important to be clear about the concept of user experience. User experience...
To organize a Magento 2 repository on GitHub, commit only what your team owns and can rebuild from, namely composer.json and composer.lock, the...
Smarketing is the alignment of sales and marketing around shared revenue goals, common definitions and a service level agreement between the two...
Customer Experience (CX) has become a key factor for a company’s success today. It is no longer just about offering a quality product or service but...
