12 min read
Adrian Ureña Moraga | May 29, 2025
The best CRM among HubSpot, Salesforce and Oracle is the one that fits your commercial model, not the one with the longest feature list. HubSpot suits companies that want fast adoption across marketing, sales and service. Salesforce suits complex,...
DMAIC is the most practical tool for improving your customer experience in a structured, repeatable way. Its five phases, Define, Measure, Analyze,...
Customer experience (CX) in the insurance industry refers to the perception customers have of their interactions with an insurance company. This...
It's hard to imagine a company these days that doesn't use Excel. Not only are we very accustomed to using it, but it's also a powerful tool that has...
To execute mass actions in Magento, open Catalog, then Products, in the Admin, filter the grid, select the products with the checkboxes and choose an...
In the rapidly evolving digital age, businesses face a fundamental choice: adapt or become obsolete.
Disney is undermining its customer experience when its decisions drift away from what its core buyer persona values. That persona is the family,...
The five good practices of an effective loyalty strategy are to use data to understand your customers, design the program to work across every...
How do you plan your marketing campaigns? Planning starts with defining a seasonal discount, a publication calendar, a brief and creative designs to...
A CRM (customer relationship management) system is software that keeps every customer and prospect record in one place and connects it to the...
