6 min read
Iván Arroyo | Jun 05, 2025
Throughout my career, I have seen that after months of tremendous effort in creating a cost model and after investing many thousands of dollars and hours, the cost model ends up being abandoned, becoming an ironically very costly failure. You may...
What tools will define the user experience in the near future? Is your design team equipped with the most advanced solutions to stay ahead in a...
ICX Consulting, a commercial strategy and customer experience consulting firm, sees the best way to measure and improve your processes as measuring...
ICX Consulting, a commercial strategy and customer experience consulting firm, uses DMAIC to make continuous improvement of processes a reality....
Companies should define the processes that affect the customer experience because a good experience that depends on who happens to serve the customer...
DMAIC is a five-phase method for improving an existing process, and it belongs to the Six Sigma family of tools. Its phases are Define, Measure,...
Did You Know? 88% of consumers are less likely to return to a website after a bad experience.
ICX Consulting, a commercial strategy and customer experience consulting firm, sees the same pattern in companies that stall. They are organized only...
Art and science in Design Thinking meet when a company pairs the evidence-seeking habits of analysts with the prototyping instincts of designers, so...
Designing with empathy means starting every product, service or experience from a deep understanding of the people it is for: their needs, desires,...
