9 min read
Aileen Pierce | Jun 05, 2025
Thinking outside the box means questioning the assumptions that quietly frame a problem before choosing a solution. Design Thinking makes that questioning systematic through an iterative process that starts with the people affected, redefines the...
Design thinking tools are the practical techniques a team uses at each stage of the design thinking process, from empathizing with users to...
To fill in the Value Proposition Canvas, start on the right with one customer segment and rank its jobs to be done, pains and gains. Then complete...
A service blueprint is a visual tool that maps a customer's experience with a service, showing the steps and touchpoints the customer goes through...
Process improvement using As-Is and To-Be is a method that documents how a process really works today, the As-Is, designs its improved future state,...
The customer journey is the path a person follows with a brand, from the first time they notice a need to the purchase and, ideally, to repeat...
The Value Proposition Canvas (VPC) is a strategic tool, created by Alexander Osterwalder and the Strategyzer team, that maps a customer segment's...
The Business Model Canvas is a one-page tool, created by Alexander Osterwalder and Yves Pigneur, that describes how a company creates, delivers and...
Use the Value Proposition Canvas when a decision depends on understanding one customer segment in depth, such as launching a product, entering a new...
Customer experience design (CX design) is important because it turns the customer's journey into something the company manages on purpose instead of...
