How to create a SEO strategy on HubSpot
Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...
HubSpot (5)
Step-by-step guide on how to create tickets in HubSpot
To create tickets in HubSpot, a company defines a service pipeline with clear statuses, decides which channels will open tickets automatically,...
Key integrations for your marketing in HubSpot
If you're reading this article, you probably already know what integration is and how it can help simplify processes, optimize efforts, and achieve...
Your CRM Lies: How AI Changes Lead Segmentation
Your CRM lies when it segments leads by static attributes such as job title, company size or industry, because those fields rarely predict who is...
What is HubSpot Sequence, and what is it used for?
A HubSpot Sequence is a sales automation tool that sends a planned series of personalized emails and follow-up tasks to a prospect from a...
Strategic Use of the Buyer Persona within HubSpot CRM
The strategic use of the buyer persona within HubSpot CRM means turning each persona into a property that every contact carries, then using it to...
Service Tickets in HubSpot Service Hub
A service ticket in HubSpot Service Hub is a record of a customer request, from the moment it arrives until it is resolved. It stores the contact's...
How to Create Chats and Chatbots in HubSpot
To create chats and chatbots in HubSpot, you connect a chat channel to your inbox or help desk, then build a chatflow that either routes visitors to...
What are HubSpot playbooks, and what are their methods of use?
HubSpot playbooks are interactive guides that appear inside contact, company, deal and ticket records, so reps follow a proven script, ask the right...
HubSpot Workflows and Sequences: Automate Business Processes
To automate business processes with HubSpot, companies combine two tools. Workflows run rules across the CRM, such as assigning leads, updating...
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