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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

HubSpot (3)

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7 min read

HubSpot target accounts: What are they and what are they for?

HubSpot target accounts are the companies your marketing and sales teams have flagged as high priority because they closely match your ideal customer...

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13 min read

Hit a home run with HubSpot's Predictive Lead Score

Predictive lead scoring is a machine-learning method that estimates, for every contact in a CRM, the probability that it will become a customer, so...

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2 min read

Hubspot marketing campaign management

When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create...

Case study: HubSpot implementation at CASIO UK

10 min read

Case study: HubSpot implementation at CASIO UK

CASIO UK replaced a patchwork of custom-built software and hard-to-use marketing tools with HubSpot, migrated its data in a matter of weeks and built...

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9 min read

What is HubSpot Service Hub and, what are its tools?

HubSpot Service Hub is the customer service module of the HubSpot CRM. It gathers tickets, a shared help desk, feedback surveys, a knowledge base and...

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9 min read

How to Create Business Rules for Sales and Service Teams with HubSpot

To create business rules for sales and service teams with HubSpot, first define each rule in business terms, such as who owns a lead, what a deal...

New HubSpot software releases for 2022!

10 min read

HubSpot 2022 Releases: What They Mean for Executives

New HubSpot software releases matter to executives not because of any single feature but because each release changes what a team can automate,...

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9 min read

What are HubSpot workflows and how can they automate processes?

HubSpot workflows are rule-based automations inside the CRM. They enroll a contact, company, deal, ticket or other record when a trigger is met, then...

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9 min read

HubSpot Deal Pipeline: How it automates your sales team

The HubSpot deal pipeline is the board in HubSpot Sales Hub where a company records every qualified business opportunity and moves it through defined...

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3 min read

7 Tactics that will Boost your Account-Based Marketing Process

You've probably heard of Inbound Marketing, a non-invasive approach that focuses on attracting the right customers through quality content rather...

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