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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

HubSpot (2)

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9 min read

HubSpot Sales Process Optimization Guide

ICX Consulting, a commercial strategy and customer experience consultancy, optimizes the sales process in HubSpot by first designing how the company...

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10 min read

Essential Foundations for Integrating Apps in HubSpot

Integrating apps in HubSpot well means deciding first what the business needs the connection to achieve, then choosing among four paths, native,...

What are HubSpot feedback surveys, and what is their purpose?

10 min read

What are HubSpot feedback surveys, and what is their purpose?

HubSpot feedback surveys are the customer listening tools of Service Hub. They let a company ask customers for a rating at the right moment, store...

What are HubSpot Payments, and how are they used?

9 min read

What are HubSpot Payments, and how are they used?

HubSpot Payments is the native payment processing capability of the HubSpot CRM. It lets a company collect card and bank payments through invoices,...

Ultimate Guide: HubSpot Ads

10 min read

Ultimate Guide: HubSpot Ads

HubSpot Ads is the advertising tool inside HubSpot that lets a company create, sync and measure Facebook, LinkedIn and Google campaigns against its...

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9 min read

What Is HubSpot and Why Is It the Best CRM for Your Company?

HubSpot is a customer platform that combines a free CRM with marketing, sales, service, content, data and commerce tools on one database. It is the...

Importance of HubSpot reports to measure your goals

3 min read

Importance of HubSpot reports to measure your goals

As in any project, it makes sense to want to measure the results of our efforts, and this helps us correct actions and implement new ones to achieve...

Main HubSpot CRM features

9 min read

Top HubSpot CRM Features for Business Growth: An Executive Guide

The top HubSpot CRM features for business growth are unified contact and company records, deal pipelines, email and call tracking, sequences,...

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5 min read

Step-by-step guide how to create and use Private Apps in HubSpot

Did you know that you can use the HubSpot API to access very specific data in your account in a secure way? You can do this with HubSpot's Private...

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9 min read

Create a Workflow step by step in HubSpot

To create a workflow in HubSpot, open Automation and then Workflows, choose Create workflow, pick a template or start from scratch, define who enters...

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