Skip to the main content.

What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

chevron-right-1

Marketing & Sales

chevron-right-1

Pricing & Revenue

chevron-right-1

Digital Transformation

chevron-right-1

Operational Efficiency 

chevron-right-1

GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Business Process (6)

default alt

9 min read

Why define the processes that affect the customer experience?

Companies should define the processes that affect the customer experience because a good experience that depends on who happens to serve the customer...

dmaic

9 min read

DMAIC and Other Six Sigma Tools to Drive Continuous Improvement

DMAIC is a five-phase method for improving an existing process, and it belongs to the Six Sigma family of tools. Its phases are Define, Measure,...

Functions vs. processes Why do businesses fail?

10 min read

Functions vs. processes: why do businesses fail?

ICX Consulting, a commercial strategy and customer experience consulting firm, sees the same pattern in companies that stall. They are organized only...

How Value Stream Mapping drives customer experience

9 min read

How Value Stream Mapping drives customer experience

ICX Consulting, a commercial strategy and customer experience consulting firm, uses Value Stream Mapping to show leaders how work actually reaches...

SIPOC: How to improve processes in a few steps?

8 min read

SIPOC: How to improve processes in a few steps?

ICX Consulting, a commercial strategy and customer experience consultancy, uses SIPOC as the fastest way to improve processes in a few steps. A SIPOC...

default alt

8 min read

DMAIC Methodology: Define Stage

The Define stage of DMAIC is where an improvement project is won or lost. In it the team turns the voice of the customer into measurable...

How to define the best business indicators?

9 min read

How to Define the Best Business Indicators (KPIs)

The best business indicators are the few key performance indicators (KPIs) that tie a process directly to a strategic objective, are measured with...

Use Case: Apply DMAIC in the Finance Industry

9 min read

Use Case: Apply DMAIC in the Finance Industry

DMAIC lets a bank redesign a slow process in five disciplined stages, define, measure, analyze, improve and control. In the personal loan case below,...

7 reasons why to use the SIPOC to create your Customer Journey Map

9 min read

7 Reasons to Use SIPOC to Create Your Customer Journey Map

A SIPOC diagram (Suppliers, Inputs, Process, Outputs, Customers) is a one-page, high-level map of a process. Using it to create a Customer Journey...

What is a Business Process?

9 min read

What is a Business Process?

ICX Consulting, a commercial strategy and customer experience consulting firm, defines a business process as a set of interrelated activities,...

Content added to ICX Folder
ICX SUBSCRIPTION
Come and be part of the latest specific insights provided by our experts

What's next?

ARE YOU READY?