Value stream map: transforming the customer experience
A value stream map is a visual representation of every step a company performs to deliver a product or service, from the moment the customer places...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
9 min read
A value stream map is a visual representation of every step a company performs to deliver a product or service, from the moment the customer places...
9 min read
Managing business processes in the digital age with a B2B approach means designing the commercial cycle, from planning and sales to marketing,...
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Hotel management in the new normal means running a property whose reservations, rates, services and guest data work as one connected operation, so...
9 min read
ICX Consulting, a commercial strategy and customer experience firm headquartered in Miami, helps companies digitalize the processes that most affect...
9 min read
At ICX Consulting, where we redesign commercial and customer processes for companies in the Americas, a business process is defined as the repeatable...
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Processes are the heart of any organization; they encompass all activities that enable a company to function, from manufacturing and product...
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A service blueprint is a visual tool that maps a customer's experience with a service, showing the steps and touchpoints the customer goes through...
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ICX Consulting, a commercial strategy and customer experience consulting firm, helps companies optimize their business processes by measuring how...
10 min read
Process improvement using As-Is and To-Be is a method that documents how a process really works today, the As-Is, designs its improved future state,...
8 min read
ICX Consulting, a commercial strategy and customer experience consulting firm, helps leadership teams decide which business processes to automate and...