Transforming data into business decisions
In daily life, we are constantly bombarded with information. Hundreds of WhatsApp messages, an inbox full of unread emails, and a constant and...
By Role
By Industry
By Target Customer
What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
3 min read
In daily life, we are constantly bombarded with information. Hundreds of WhatsApp messages, an inbox full of unread emails, and a constant and...
9 min read
ICX Consulting, a commercial strategy and customer experience firm, helps companies self-manage business processes by redesigning them so customers...
10 min read
ICX Consulting, a commercial strategy and customer experience consulting firm, helps manufacturers solve the challenges in manufacturing industry...
9 min read
You can improve a Customer Journey Map with Six Sigma by applying DMAIC, a continuous improvement cycle of Define, Measure, Analyze, Improve and...
9 min read
Process optimization is the foundation of a successful digital transition. Before a company buys, configures or integrates any technology, it needs...
5 min read
The myth of the "estimated cost" Imagine for a moment that you are the CFO of a growing company. It has three investment proposals on the table, each...
10 min read
As commercial strategy and customer experience consultants, ICX Consulting treats automating business processes by department with HubSpot as an...
9 min read
ICX Consulting, a commercial strategy and customer experience consulting firm, defines business process automation as using technology to run...
10 min read
Business Process Model and Notation (BPMN) is an international standard for drawing business processes with a common set of symbols for activities,...
11 min read
The SARA methodology must precede software because technology amplifies whatever process it is given. If a process is slow, duplicated or poorly...