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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Adobe Commerce (5)

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9 min read

Step-by-step guide to add a coupon to your store in Adobe Commerce

To add a coupon in Adobe Commerce, an administrator opens Marketing, Promotions, Cart Price Rules, creates a new rule, gives it a name, activates it,...

Value and implementation of sites, stores and views in Adobe Commerce

9 min read

Value and implementation of sites, stores and views in Adobe Commerce

The CEO of a regional consumer brand is on a flight back from a distributor meeting when the message arrives. The Chilean team wants prices in pesos...

Guide to create CMS Blocks in Adobe Commerce (Magento Commerce)

4 min read

Guide to create CMS Blocks in Adobe Commerce (Magento Commerce)

Did you know that you can add reusable, custom content to virtually any area or page of your Magento online store in a simple, scalable way?...

Adobe Summit 2022: Highlights

10 min read

Adobe Summit 2022: Highlights

Adobe Summit 2022, held virtually from March 15 to 17, 2022, was organized around a single idea, making the digital economy personal. For B2B leaders...

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8 min read

Advanced Magento Reporting

Advanced reporting in Magento and Adobe Commerce turns store data into dashboards on orders, customers and products, so executives can see what...

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9 min read

The 5 essential steps to optimise checkout in Adobe Commerce (Magento)

Checkout is the process in which a customer finalizes a purchase. It begins when the shopper has finished adding products to the cart and typically...

What is eCommerce? Complete business guide

9 min read

What is eCommerce? Complete business guide

Electronic commerce, also known as e-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and to...

How to organize a Magento 2 repository on GitHub

8 min read

How to Organize a Magento 2 (Adobe Commerce) Repository on GitHub

To organize a Magento 2 repository on GitHub, commit only what your team owns and can rebuild from, namely composer.json and composer.lock, the...

geolocation in Magento Checkout

8 min read

Geolocation in the Magento Checkout: A Guide for eCommerce Leaders

Geolocation in the Magento checkout lets customers set their delivery address by placing a pin on a map, searching a place or using their device's...

How to execute mass actions in magento?

8 min read

How to Execute Mass Actions in Magento and Adobe Commerce

To execute mass actions in Magento, open Catalog, then Products, in the Admin, filter the grid, select the products with the checkboxes and choose an...

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