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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Adobe Commerce (3)

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10 min read

User Management in Magento

User management in Magento, today part of Adobe Commerce, covers two things that every online business must govern at once: the accounts of its...

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10 min read

Magento 2.4.2: migration guide and version upgrade

A Magento 2.4.2 migration guide is, at its core, a decision framework for an older Adobe Commerce release. Upgrading from earlier 2.x versions means...

Benefits, types and considerations of E-Commerce

9 min read

Benefits, types and considerations of E-Commerce

E-commerce, also known as electronic commerce, is the buying and selling of products or services online. Its main benefits are reach, availability...

How to customize the Magento Admin site (part 1)

8 min read

How to customize the Magento Admin site (part 1)

The Magento admin, today the Adobe Commerce admin, can be customized with a theme and a small module: a custom Admin theme changes the logo, icons...

Magento B2B and its Importance in Businesses

9 min read

Magento B2B and its Importance in Businesses

The sales director of an industrial supplies distributor spends the last Friday of the quarter reconciling orders. Forty salespeople have taken them...

Content personalization in Magento Commerce

9 min read

Content personalization in Adobe Commerce (formerly Magento Commerce)

Content personalization in Adobe Commerce, the platform formerly known as Magento Commerce, means showing each shopper the banners, products, offers...

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9 min read

Email Templates in Magento

Email templates in Magento, today Adobe Commerce, are the messages the store sends automatically after a customer registers, buys, pays, ships or...

4 Benefits of eCommerce wish lists

9 min read

4 Benefits of eCommerce Wish Lists for Sales and Customer Insight

The four benefits of eCommerce wish lists are higher customer engagement, more sales, new customers acquired through sharing, and a stream of data...

Inventory loading challenges in eCommerce

12 min read

Inventory loading challenges in eCommerce

It is the second week of November, and the chief commercial officer of a mid-sized home goods retailer is staring at a dashboard that does not make...

When to update the software to the latest available version.

9 min read

When to update the software to the latest available version

You should update your software as soon as your provider releases a version that fixes security vulnerabilities, and on a regular schedule for...

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