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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

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9 min read

What is HubSpot Service Hub and, what are its tools?

HubSpot Service Hub is the customer service module of the HubSpot CRM. It gathers tickets, a shared help desk, feedback surveys, a knowledge base and a customer portal in one platform, so that every request is tracked and every service team sees the...

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9 min read

How to Create Business Rules for Sales and Service Teams with HubSpot

To create business rules for sales and service teams with HubSpot, first define each rule in business terms, such as who owns a lead, what a deal...

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9 min read

No time to lead? Then prepare to fail

Technology projects rarely fail because the technology does not work. They fail because nobody with enough time, authority and judgment is leading...

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9 min read

Make your Buyer Persona memorable for your team

ICX Consulting, a commercial strategy and customer experience firm, helps leadership teams turn buyer personas into characters everyone remembers. A...

How to self-manage business processes

9 min read

How to self-manage business processes

ICX Consulting, a commercial strategy and customer experience firm, helps companies self-manage business processes by redesigning them so customers...

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4 min read

Adobe Commerce: When should you use this platform?

You already know the features and benefits of Adobe Commerce, but you're not sure why? You should use this platform and when? It's a good choice for...

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9 min read

Benefits of implementing a CRM in a small business

The main benefits of implementing a CRM in a small business are a single, reliable view of every customer, less time lost on manual tasks, more...

The role of UX in improving customer loyalty

4 min read

The role of UX in improving customer loyalty

Did you know that over 70% of consumers would switch brands after a poor user experience? Or that 86% of buyers are willing to pay more for a better...

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9 min read

6 Ideas for Content Marketing in Times of Crisis

Content marketing in times of crisis means keeping a steady, useful presence for customers when budgets tighten and trust is fragile. The companies...

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9 min read

Customer Experience Design and how does it benefit your business?

ICX Consulting, a commercial strategy and customer experience firm, helps companies use customer experience design to grow revenue and protect...

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