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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Sales (3)

What is the Sales Score Performance Methodology?

10 min read

What is the Sales Score Performance Methodology?

The Sales Score Performance Methodology is a structured, data-driven framework that assesses, optimizes and sustains sales performance across an...

Maximizing sales through Customer Experience

12 min read

Maximizing Sales Through Customer Experience: A Guide for Executives

Maximizing sales through customer experience means designing every interaction a buyer has with your company, from the first search to renewal, so...

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3 min read

Key Sales Challenges to Consider for 2024

Did you know that we are facing a business scenario where collaboration between sales and marketing becomes crucial? Have you wondered, what are the...

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9 min read

Sales Touchpoints: How Each Interaction Drives Revenue

Valuing each interaction in sales departments means treating every call, email, chat and meeting as a moment that either moves a buyer forward or...

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9 min read

HubSpot Sales Process Optimization Guide

ICX Consulting, a commercial strategy and customer experience consultancy, optimizes the sales process in HubSpot by first designing how the company...

5 Essential tips to sell successfully on Amazon

9 min read

5 Essential tips to sell successfully on Amazon

To sell successfully on Amazon, a company must decide five things before it lists a single product: whether and how it qualifies as a seller, which...

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9 min read

How a Buyer Persona improves the Sales Process

ICX Consulting, a commercial strategy and customer experience firm, helps companies use buyer personas to make their sales process more productive. A...

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3 min read

The ultimate guide to creating a sales process.

Converting a lead into a customer requires more than a persuasive pitch.

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10 min read

7 Ways for Sales to Close More Deals with Quality Content

At ICX Consulting, where we design sales and marketing strategies for B2B and B2C companies, we see sales teams close more deals with quality content...

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9 min read

Digital Capabilities Improve Sales Team Productivity

Digital capabilities improve sales team productivity because they let each seller serve more customers, with better information and fewer manual...

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