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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

HubSpot

AI Agents in Your CRM and How to Connect It to ChatGPT, Claude and Grok

12 min read

AI Agents in Your CRM and How to Connect It to ChatGPT, Claude and Grok

AI agents in a CRM are software components that research accounts, qualify leads and draft or execute follow-ups using the system's own data. Through...

Operational productivity driven by key digital tools

12 min read

Operational productivity driven by key digital tools

Let’s be honest: most companies don’t have a talent or effort problem.

Optimize your pipeline by filtering out low-probability leads

6 min read

Optimize your pipeline by filtering out low-probability leads

In an environment where customer acquisition is increasingly costly and competitive, the real differentiator is no longer just generating more leads,...

Does Appian replace your current system or enhance it?

9 min read

Does Appian replace your current system or enhance it?

When a company decides to implement a platform like Appian, it typically faces a strategic question: is it about replacing what already exists, or...

Developing functionalities in HubSpot

11 min read

Developing functionalities in HubSpot without being a programmer

You can develop functionalities in HubSpot without being a programmer. Workflows, custom properties, custom reports, native integrations, connectors...

AI in HubSpot: Automatically answer tickets with chatbots

11 min read

AI in HubSpot: Automatically answer tickets with chatbots

AI-powered chatbots have transformed customer service management, and HubSpot has made a significant leap forward with the launch of Breeze AI.

HubSpot data model: your CRM in perfect order

8 min read

HubSpot data model: your CRM in perfect order

Imagine opening your CRM and finding everything in perfect order: contacts are up to date, properties are clearly organized and data accurately...

How HubSpot Breeze transforms marketing for CMOs in 2025

11 min read

HubSpot Breeze AI: How It Transforms Marketing Leadership

HubSpot Breeze is the artificial intelligence layer built into the HubSpot platform. For Chief Marketing Officers it brings an AI assistant,...

Power your workflows with intelligent automation in HubSpot.

6 min read

Intelligent automation at HubSpot

Some tools, like HubSpot, make it possible for businesses of all sizes to optimize their workflows, save time, and focus on what truly matters:...

The perfect recipe for a clean database in your CRM.

12 min read

The perfect recipe for a clean HubSpot Database

A clean HubSpot database is a CRM in which every contact, company and deal record is accurate, unique, current and permitted to be contacted, so that...

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