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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Enterprise Web Portal

Designing websites to be read by Artificial Intelligence

12 min read

Designing Websites to Be Read by Artificial Intelligence

A website that AI can read uses clear structure, semantic HTML and structured data so assistants like ChatGPT or Gemini can understand and cite it....

Effective integrations: connecting CRM, ERP, and automation systems

12 min read

Effective integrations: connecting CRM, ERP, and automation systems

Effective integrations connect CRM, ERP and automation systems so customer, order, inventory and financial data flow between them automatically...

What differentiates a business portal from a traditional website?

9 min read

What differentiates a business portal from a traditional website?

A website is the public face of a company, designed to inform, attract and convert external audiences. A business portal is a secure, personalized...

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8 min read

5 Tricks of UX Design to Improve Your Website and Lift Conversions

Applying UX design to a company website means shaping its structure, message, navigation, mobile behavior and contact paths around how the target...

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10 min read

8 ways to increase your website conversion rate

Website conversion rate is the percentage of visitors who complete a valuable action, such as buying, booking, registering, filling out a form or...

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9 min read

How to Manage Customer Contracts in B2B Without Losing Margin

Managing customer contracts in a B2B company means keeping the commercial terms agreed with each client, such as price, dates, delivery, payment...

Liferay forms creation and configuration

9 min read

Liferay forms creation and configuration

Liferay Forms lets a company build, configure, publish and track web forms without custom code. Create the form from the site menu, drag in fields,...

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9 min read

The importance of banners on websites

A website banner is a prominent, clickable image or video, usually placed at the top or in a strategic area of a page, that communicates the most...

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9 min read

UX Design and Usability in Web Forms

A web form is the toll booth of digital marketing. Visitors never come to a site to fill one in, so every field, label, button and message must make...

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3 min read

Artificial intelligence in web design and redesign

You have asked. Is my business maximizing its digital potential?

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