Suzuki Success Story: Implementation of Inbound Methodology
Suzuki South Africa grew sales by 21.3 percent in a year when the car market fell 2.3 percent, after it replaced broad advertising with an inbound...
CRM (7)
What is Customer Relationship Management (CRM)?
Customer Relationship Management (CRM) is a strategy and a set of tools for understanding, managing and improving every relationship a company has...
Best Customer Relationship Management Platforms
A customer relationship management (CRM) platform is the system of record in which a company stores every interaction with its prospects and...
Essential Foundations for Integrating Apps in HubSpot
Integrating apps in HubSpot well means deciding first what the business needs the connection to achieve, then choosing among four paths, native,...
How to Qualify Sales Opportunities in Your CRM
To qualify opportunities from your sales CRM, score every lead on fit and engagement, define the criteria that turn a lead into a real opportunity,...
What are HubSpot feedback surveys, and what is their purpose?
HubSpot feedback surveys are the customer listening tools of Service Hub. They let a company ask customers for a rating at the right moment, store...
Team Collaboration: Integrating CRM into Your Company
Integrating a CRM into your company improves team collaboration because marketing, sales and customer service stop working from separate versions of...
CRM Platforms: How to choose the one that best fits your needs
Choosing among CRM platforms starts with the business, not the software. A company should define the revenue and customer outcomes it expects, map...
The Challenges and Solutions for CRM Platforms
The main challenges of CRM platforms are unclear objectives, low user adoption, difficult integration with existing systems and a platform that stops...
What are HubSpot Payments, and how are they used?
HubSpot Payments is the native payment processing capability of the HubSpot CRM. It lets a company collect card and bank payments through invoices,...
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