Developing functionalities in HubSpot without being a programmer
You can develop functionalities in HubSpot without being a programmer. Workflows, custom properties, custom reports, native integrations, connectors...
By Role
By Industry
By Target Customer
What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
11 min read
You can develop functionalities in HubSpot without being a programmer. Workflows, custom properties, custom reports, native integrations, connectors...
11 min read
Making the Voice of the Customer (VoC) count means building a discipline that captures what customers say and do across every channel, connects it to...
8 min read
In today’s increasingly competitive business environment, the ability to listen to and understand customers has become a critical factor for success.
10 min read
Customer expectations have evolved significantly.
14 min read
ICX Consulting helps leadership teams use Business Process Management to connect strategy with daily operations. The benefits of BPM are lower...
11 min read
Every interaction with a customer is an opportunity to strengthen the relationship, build trust, and stand out from the competition.
11 min read
AI-powered chatbots have transformed customer service management, and HubSpot has made a significant leap forward with the launch of Breeze AI.
10 min read
CRM ERP integration is the cornerstone of modern business efficiency, uniting customer relationship management (CRM) systems like Salesforce or...
9 min read
To automate follow-ups in Salesforce with generative AI, companies combine CRM data, automated flows and AI that drafts personalized messages or acts...