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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Business Model (2)

Conquer customers with business development strategies

11 min read

Conquer customers with business development strategies

ICX Consulting designs business development strategies that help companies conquer new customers through a structured pipeline generation process....

5 Essential tips to sell successfully on Amazon

9 min read

5 Essential tips to sell successfully on Amazon

To sell successfully on Amazon, a company must decide five things before it lists a single product: whether and how it qualifies as a seller, which...

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9 min read

10 Signs that it is time to update your business model

The signs that it is time to update your business model appear well before revenue collapses: customers who need something different, a team that...

Improve business experience and performance

11 min read

What Is a Target Operating Model (TOM) and Why Your Company Needs One

The Target Operating Model (TOM) is an aspirational representation of how an organization should operate in the future to achieve its strategic...

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9 min read

Types of business models in less than 800 characters

A business model is the logic by which a company creates, delivers and captures value, and the main types are subscription, advertising, razor and...

The critical alignment of business and operating models

12 min read

The critical alignment of business and operating models

In the retail line of business, success hinges not only on innovative products and customer experience but also on the seamless integration of the...

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8 min read

Price management for all types of business models

Price management is the discipline of setting, differentiating and controlling the prices a company charges across customers, quantities, channels...

How to create a business model canvas

10 min read

How to create a business model canvas: the ultimate guide

A business model canvas, or BMC, is a one-page visual tool that shows how an organization creates, delivers and captures value. It arranges the...

Business Model Canvas: Osterwalder-Pigneur and alternatives

8 min read

What Is the Business Model Canvas? How to Use It and Alternatives

The Business Model Canvas is a one-page tool, created by Alexander Osterwalder and Yves Pigneur, that describes how a company creates, delivers and...

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9 min read

We Love the Business Model Canvas (and so should you!)

The Business Model Canvas is a one-page map of how a company creates, delivers and captures value. Its nine blocks, from customer segments and value...

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