How to Create a Business Model Canvas
Creating a Business Model Canvas (BMC) means describing on a single page how an organization creates, delivers and captures value, by completing nine...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
8 min read
Creating a Business Model Canvas (BMC) means describing on a single page how an organization creates, delivers and captures value, by completing nine...
10 min read
Twelve months after approving a new operating model, the board of a regional bank asks for one thing. It wants to know whether it worked. The...
7 min read
The problem isn't always a lack of technology. Sometimes it's the difficulty of changing what we've already built.
6 min read
The technology structure that supports a company is often perceived as a set of technical tools reserved for IT teams.
4 min read
When I talk to a CEO, CFO, or COO, I usually start with the same idea: If technology doesn't accelerate the business, it only adds noise.
6 min read
“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday's logic.” – Peter Drucker
9 min read
Oracle Customer 360 is the capability, within the Oracle Cloud ecosystem, of consolidating customer data from CRM, ERP and other sources into one...
10 min read
A Business Model Canvas (BMC) is a one-page visual map of how a company creates, delivers and captures value, organized in nine building blocks. To...
10 min read
The Value Proposition Canvas is a tool for designing products and services around what customers actually need. It places a customer profile of jobs,...
9 min read
Continuous improvement applied to the business model means treating the way a company creates and captures value as something to be measured,...