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Boosting your inbound marketing strategy through buyer personas means using each profile to decide which channels to invest in, how to segment lists, which message to show on each landing page and which content offer to deliver. The buyer persona...
Have you been experiencing a drop in your ecommerce sales in recent months? We invite you to learn the reasons and, even better, to put into practice...
The promotion tools in Adobe Commerce (Magento) make it possible to automate discounts through catalog price rules, cart price rules and coupons,...
Although brands must remain active on social media, posting too much can overwhelm the users who follow them. For anyone starting a campaign through...
CRM implementation strategies for companies are the decisions that turn customer management software into a way of working. They include setting...
Marketing automation is the use of software to automatically execute repetitive marketing tasks, such as emails, prospect follow-up and assigning...
Discover how HubSpot Breeze is transforming business with artificial intelligence, advanced automation and continuous optimization, and how it can...
An omnichannel eCommerce increases customer spend because it connects the digital store, salespeople, service and physical channels into a single...
In most executive meetings where digital transformation comes up, a recurring question surfaces: how much will it cost, and when will we see a return...
Improving the cost structure of commercial management means reducing what it costs to sell to and serve each customer without deteriorating service....
