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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

The impact of TOM on customer experience and performance

6 min read

The impact of a target operating model (TOM) on customer experience and performance

An Operating Model (OM) is the structural framework that defines how an organization creates and delivers value through its processes, people, systems, and technology.

Improving customer loyalty through a superior CX in consumer goods

12 min read

Improving customer loyalty through a superior CX in consumer goods

ICX Consulting, a customer experience and commercial strategy consultancy, sees improving customer loyalty through a superior CX in consumer goods as...

Digital transformation and its impact on customer satisfaction

10 min read

Digital transformation and its impact on customer satisfaction

Digital transformation improves customer satisfaction only when new technology is tied to redesigned processes, trained people and customer data that...

Effective integrations: connecting CRM, ERP, and automation systems

12 min read

Effective integrations: connecting CRM, ERP, and automation systems

Effective integrations connect CRM, ERP and automation systems so customer, order, inventory and financial data flow between them automatically...

Developing functionalities in HubSpot

11 min read

Developing functionalities in HubSpot without being a programmer

You can develop functionalities in HubSpot without being a programmer. Workflows, custom properties, custom reports, native integrations, connectors...

Making the Voice of the Customer count

11 min read

Making the Voice of the Customer count

Making the Voice of the Customer (VoC) count means building a discipline that captures what customers say and do across every channel, connects it to...

Best practices for integrating RPA into enterprise systems

8 min read

Best practices for integrating robotic process automation (RPA) into enterprise systems

Process automation has become a top priority for organizations seeking to improve efficiency and reduce operational costs.

Como implementar exitosamente una Estrategia de Voz del Cliente (VOC)

8 min read

How to successfully implement a Voice of the Customer (VOC) Strategy

In today’s increasingly competitive business environment, the ability to listen to and understand customers has become a critical factor for success.

How to improve customer experience with omnichannel CRM

10 min read

How to improve customer experience with omnichannel CRM

Customer expectations have evolved significantly.

Success stories in process automation with RPA

14 min read

Success stories in process automation with robotic process automation (RPA)

Robotic process automation (RPA) success stories share a pattern. The companies that win with RPA pick stable, high-volume, rule-based processes,...

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