9 min read
Victor Esquivel | May 29, 2025
To optimize the operation of a hotel, reduce the number of systems your teams must work across and connect the ones that remain around a single view of the guest. Hotels lose productivity and sales not because they lack technology, but because their...
Carrying out a digital transformation in a hotel means redesigning how the property takes reservations, serves guests and manages its operation, then...
ICX Consulting builds the business case for B2B eCommerce with leadership teams, and the evidence is consistent. Improving the buyer experience...
Digital transformation helps a hotel optimize its management by connecting the systems that guests, sellers and operators already use, so that...
It is time to start the digital transformation of a hotel when the cost of running on disconnected systems is higher than the cost of connecting...
The value of migrating to a B2B ecommerce model lies in changing how a company sells. A digital channel operates around the clock without depending...
The strategic perspective of the B2B model treats selling to other companies as a design decision, not just a transaction. It aligns the value...
Account-based marketing on LinkedIn means using LinkedIn's professional audience and advertising tools to reach a short, deliberately chosen list of...
To optimize your cost structure from a B2B approach, measure what each customer, order, product and channel actually costs to serve, then redesign...
