9 min read
Victor Esquivel | May 29, 2025
To sell successfully on Amazon, a company must decide five things before it lists a single product: whether and how it qualifies as a seller, which products deserve the channel, what value proposition it offers a US audience, how it will keep...
Managing business processes in the digital age with a B2B approach means designing the commercial cycle, from planning and sales to marketing,...
Hotel management in the new normal means running a property whose reservations, rates, services and guest data work as one connected operation, so...
ICX Consulting helps B2B leadership teams answer the key questions behind their B2B strategy before they choose technology. Which customers to serve,...
Digital capabilities improve sales team productivity because they let each seller serve more customers, with better information and fewer manual...
Managing customer contracts in a B2B company means keeping the commercial terms agreed with each client, such as price, dates, delivery, payment...
eCommerce and CRM form the ideal pair for increasing sales because the first removes the limits of a seller's working day, and the second gives the...
"It's not marketing and sales, it's revenue" means managing marketing, sales and customer service as one revenue system with shared goals, a common...
B2B e-commerce is the online channel through which one company buys goods or services from another without needing a sales representative for every...
The deadly sins of sales management are five structural habits that cap B2B revenue, namely outdated catalogs, general promotions, non-personalized...
