9 min read
Susana Matamoros | Nov 03, 2026
SMART objectives are goals written to be specific, measurable, achievable, relevant and time-bound, and they let a marketing and sales team know exactly what it is pursuing, how it will know whether it succeeded and by when. When a company closes...
A clean HubSpot database is a CRM in which every contact, company and deal record is accurate, unique, current and permitted to be contacted, so that...
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Inbound sales is a consultative sales methodology that starts from the buyer's goals, challenges and timing instead of the seller's quota. It relies...
The eight actions that turn a company's yearly resolutions into results are to plan, know the reason behind each goal, delegate, stay realistic,...
The buyer's journey in inbound marketing is the research and decision process a potential customer follows, from discovering a problem to choosing a...
A business blog that delights is built in ten steps. Plan the content, understand your buyer persona, outline, write, review length and spelling,...
ICX Consulting, a commercial strategy and customer experience firm headquartered in Miami, helps companies digitalize the processes that most affect...
Choosing among CRM platforms starts with the business, not the software. A company should define the revenue and customer outcomes it expects, map...
HubSpot Ads is the advertising tool inside HubSpot that lets a company create, sync and measure Facebook, LinkedIn and Google campaigns against its...
At ICX Consulting, where we design account-based and B2B sales strategies, we define an ABM strategy as the coordinated effort of marketing and sales...
