Black Friday: 7 Social Media Marketing Ideas

What began as a once-a-year discount day in the United States has become a worldwide phenomenon, as most people wait for Black Friday to buy and take advantage of discounts on items they cannot afford during the rest of the year.
This year a different landscape is expected compared with previous years. The current situation of social distancing anticipates a rise in online shopping, more specifically through social media. For this reason, it is a good opportunity to boost sales in your business, but for that you must plan the strategies you will use.
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Table of contents:

How does Black Friday work?
What is Cyber Monday?
7 social media marketing ideas

How does Black Friday work?

Black Friday marks the start of the holiday shopping season, but it is also the day of the year when sales skyrocket and merchants promote their products or services, significantly lowering their prices to attract the largest number of customers.
For this long-awaited day there are no rules. What does this mean? That merchants can set the type of promotion and how long they want it to last, whether days or hours. This kind of event without rules has a single objective, to sell more, and that is why over the years the season has been extended with Black Weekend, culminating in Cyber Monday. Article you may be interested in: Basic guide to commercial processes


What is Cyber Monday?

This is also a day full of discounts, but as its name suggests, these purchases are expected to be made through digital platforms. Cyber Monday takes place on the Monday following Black Friday, when the rain of discounts comes to an end.
This is a special day to make sales through ecommerce and encourage traffic to your website. For this reason, we recommend having prior planning so that your promotions stand out, using keywords that help your business attract visitors and convert them into leads. Some tips to keep your business under control on this crazy day are:
• Adjust the stock of your products and set prices with real discounts
• Create marketing content and communicate your promotions
• Create an email marketing campaign

7 social media marketing ideas

Taking into account that Black Friday and Cyber Monday are important days for brands worldwide, below we give you 7 options you can implement on your social media:

1. Segment your offer according to the buyer's journey

What is a CRM and what is it for? Thanks to the CRM, since we have already identified our Buyer Personas (the key to the success of your commercial strategy), it will be easier to segment characteristics and behaviors in order to create content according to the stage of the buyer's journey each of them is in.

2. Update your website

Avoid taking users to the page they could see on any other day. Update a section where they can see what your brand offers for this special season, so you can generate more sales. Increase your ad investment, with the right campaign launched in advance so that it has greater impact.

3. Take advantage of the influence of Instagram shops

Instagram is a great tool and, on this date full of discounts, it is a medium through which more searches are made. This platform keeps the function of creating catalogs, which facilitates online selling and is another way to attract customers to your website.
Taking advantage of this social network, make sure to use hashtags in which your brand appears in every user search, so you will have more chances of generating new sales.

4. Flash offers

Offers planned for specific hours make visits to websites more recurrent, which already triggers an interest in the user that encourages a purchase. For this type of offer, you should consider planning social media posts, such as on Facebook and Instagram, which generate more views and traffic to the website.

5. A gift or free shipping with every purchase

Consider preparing gifts for every purchase made, since this captures the attention of each buyer and creates an experience, so that they do not forget the brand. You can create a banner on your website that is visible and announces this gift.

6. Extend your offer for Cyber Monday

Let your customers know that they still have time to take advantage of all the promotions your brand offers them. Cyber Monday is a continuation of the Black Friday campaigns, so do not miss the opportunity to significantly increase your sales.

7. Give customers a reason to come back

Involve customers who have already made a purchase in a future promotion by offering them exclusive deals. Once this discount season has passed, you can segment your current customers again with the help of your database and offer them a discount code, or an additional product or service, as a way of thanking them for their loyalty.

Considering that competition at this time is fierce, we must make sure we are prepared and plan the right strategies in advance for the right segmentation. Likewise, make sure your team is ready to serve a large volume of customers with excellent service.

Finally, do not forget to measure the results of the efforts made in your social media marketing campaigns. They will help you plan for the next high-demand seasons.