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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Hospitality (2)

It is time to start the digital transformation of your hotel

9 min read

It is time to start the digital transformation of your hotel

It is time to start the digital transformation of a hotel when the cost of running on disconnected systems is higher than the cost of connecting...

BENEFITS OF AN ALIGNED TOM IN THE DIGITAL AGE AND OTAS IN HOSPITALITY

6 min read

Benefits of an Aligned Target Operating Model (TOM) in the Digital Age and OTAs in Hospitality

In the hospitality industry, the strategic alignment of a well-thought-out Target Operating Model (TOM) with digital transformation initiatives has...

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9 min read

Automate Accommodation Reservations with Revenue Management

At ICX Consulting, where we advise hotels and hospitality groups on pricing, revenue and customer experience, we see that automating accommodation...

Increase sales at your hotel with 5 Disney Secrets

10 min read

Increase sales at your hotel with 5 Disney Secrets

A hotel can increase sales with five practices drawn from the way Disney runs its business: treating every guest contact as marketing, offering a...

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