7 min read
Iván Arroyo | May 29, 2025
Are you looking for ways to improve your return on investment (ROI) and ensure the long-term financial success of your projects? Here we explore how an effective ROI strategy not only drives profitability but also optimizes costs and enhances cash...
When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create...
ICX Consulting, a customer experience and commercial strategy firm, builds customer journey maps to show leaders where revenue leaks. A customer...
If you’ve read my article titled “Top Tips for Making Your Cost Model a Total Disaster”, you’ll know that one of the factors that can kill a cost...
ICX Consulting, a commercial strategy and customer experience consulting firm, helps companies optimize their business processes by measuring how...
The 14 marketing tips for Black Friday and Cyber Monday that matter most are the ones that protect margin and customer relationships, not only...
The customer journey is the sequence of steps a buyer goes through from the moment a need appears until it is solved, and the experiences they have...
A digital value proposition is the specific reason a customer should choose to buy from you through your website, app, ecommerce store or portal...
Most companies miss their sales goals for four management reasons rather than for lack of effort. The goal was not grounded in data, there was no...
Process improvement using As-Is and To-Be is a method that documents how a process really works today, the As-Is, designs its improved future state,...
