9 min read
Understanding your buyer persona means knowing three profiles, not one. The good is the ideal customer you can help and serve profitably. The bad is the negative buyer persona who will never be a sustainable client. And the CEO reminds you that in...
ICX Consulting, a commercial strategy and customer experience firm, helps leadership teams turn buyer personas into characters everyone remembers. A...
Content marketing in times of crisis means keeping a steady, useful presence for customers when budgets tighten and trust is fragile. The companies...
At ICX Consulting, a commercial strategy and customer experience firm, we see one confusion cost companies real money. An archetype is a broad,...
A buyer persona is a semi-fictional representation of your ideal customer, built from research with real customers and with the departments that...
ICX Consulting, a commercial strategy and customer experience consultancy, sees the 4 most common mistakes when creating your B2B buyer persona...
To optimize your content strategy with the customer journey, map the stages your buyer goes through, define a SMART goal for each one and assign...
Owned, paid and earned media are the three ways a company reaches buyers. Owned media are channels you control, such as your website, blog and email....
The key strategies for investing in ads in times of crisis are to keep a disciplined presence instead of going dark, reallocate budget toward the...
