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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Fernando Solano

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8 min read

Infographic: 6 Best Practices for Improving Processes

The six best practices for improving processes are to map the process, analyze it, redesign it, acquire the necessary resources, implement and communicate the change, and evaluate the results once implemented. Applied in that order and aligned with...

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9 min read

Continuous improvement applied to the business model

Continuous improvement applied to the business model means treating the way a company creates and captures value as something to be measured,...

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8 min read

DMAIC Methodology: Define Stage

The Define stage of DMAIC is where an improvement project is won or lost. In it the team turns the voice of the customer into measurable...

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9 min read

The 10 Types of Innovation Framework for Business Model Advantage

The 10 Types of Innovation framework is a model developed by Doblin, now part of Deloitte, that classifies innovation into ten types across three...

What is a Business Process?

9 min read

What is a Business Process?

ICX Consulting, a commercial strategy and customer experience consulting firm, defines a business process as a set of interrelated activities,...

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10 Signs that it is time to update your business model

The signs that it is time to update your business model appear well before revenue collapses: customers who need something different, a team that...

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10 min read

What is the Value Proposition Canvas and what is it for?

The Value Proposition Canvas is a visual tool, created by Alexander Osterwalder, that describes one customer segment's jobs, pains and gains and...

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Basic guide to Business Processes

At ICX Consulting, where we redesign commercial and customer processes for companies in the Americas, a business process is defined as the repeatable...

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9 min read

Smarketing: Tips to align Marketing and Sales

Smarketing is the alignment of sales and marketing around shared objectives, definitions, data and accountability for revenue. When both teams work...

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9 min read

We Love the Business Model Canvas (and so should you!)

The Business Model Canvas is a one-page map of how a company creates, delivers and captures value. Its nine blocks, from customer segments and value...

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