9 min read
Fernando Solano | May 29, 2025
The patterns of a successful business model are recurring, proven ways of creating and capturing value, such as freemium, subscription, lock-in, razor and blade, peer to peer or franchise. Leaders rarely need to invent a model from nothing. They can...
Value chain analysis breaks a company into the discrete activities it performs to design, produce, sell, deliver and support its product, and then...
Smarketing is the alignment of sales and marketing around shared revenue goals, common definitions and a service level agreement between the two...
Business model innovation is the redesign of how a company creates, delivers and captures value, not just what it sells. It changes the customer...
