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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Esteban Cordero

¿Cómo vender más a través de mi eCommerce?

9 min read

How to Sell More Through Your eCommerce Store

To sell more through an eCommerce store, you need to complete six tasks before thinking about promotions: define the sales process, get to know the buyer, collect data in a CRM, solve the integrations, implement an inbound marketing methodology and...

AI Agents in Your CRM and How to Connect It to ChatGPT, Claude and Grok

12 min read

AI Agents in Your CRM and How to Connect It to ChatGPT, Claude and Grok

AI agents in a CRM are software components that research accounts, qualify leads and draft or execute follow-ups using the system's own data. Through...

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12 min read

Plan an End-to-End CX Transformation Program in 2026

ICX Consulting, a Miami-based commercial strategy and customer experience firm, plans end-to-end CX transformation programs that run in sequence from...

Maximizing sales through Customer Experience

12 min read

Maximizing Sales Through Customer Experience: A Guide for Executives

Maximizing sales through customer experience means designing every interaction a buyer has with your company, from the first search to renewal, so...

How HubSpot Breeze transforms marketing for CMOs in 2025

11 min read

HubSpot Breeze AI: How It Transforms Marketing Leadership

HubSpot Breeze is the artificial intelligence layer built into the HubSpot platform. For Chief Marketing Officers it brings an AI assistant,...

10 tips to succeed with your retail e-Commerce

10 min read

10 tips to succeed with your retail e-Commerce

Succeeding with a retail e-commerce business depends on ten disciplines that work together, including customer retention, mobile experience, search...

8 tips to save money in the inventory management of your e-Commerce

10 min read

8 tips to save money in the inventory management of your e-Commerce

Inventory management in e-commerce is the discipline of having the right products available when an order arrives, in the right quantity and at the...

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10 min read

Magento 2.4.2: migration guide and version upgrade

A Magento 2.4.2 migration guide is, at its core, a decision framework for an older Adobe Commerce release. Upgrading from earlier 2.x versions means...

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9 min read

How to Qualify Sales Opportunities in Your CRM

To qualify opportunities from your sales CRM, score every lead on fit and engagement, define the criteria that turn a lead into a real opportunity,...

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9 min read

Lead Generation Strategies, From Your Website to Your CRM

A lead generation strategy from your website to your CRM turns anonymous visits into identified, scored and routed opportunities. It works by mapping...

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