9 min read
Esteban Cordero | May 29, 2025
To plan a B2B ecommerce strategy, start by defining the commercial process the channel must support, then design the technology architecture around it, and finally adopt a methodology that ties the platform to measurable revenue goals. Companies...
Leveraging your CRM data in a Big Data strategy means combining the customer records, interactions and purchase history stored in your CRM with other...
At ICX Consulting, where we advise companies on commercial strategy and digital commerce, the most reliable low-cost way to increase sales in your...
The seven key dimensions when implementing a CRM are attract, convert, retain, loyalty, service, refer and optimization. Together they define what...
Most companies miss their sales goals for four management reasons rather than for lack of effort. The goal was not grounded in data, there was no...
Big data is the term for very large volumes of structured and unstructured information, such as transactions, emails, sensor readings, audio and...
Doing business online means implementing e-Commerce solutions that let customers place orders, make inquiries, receive support and pay online. The...
Rewriting a process for a world in which humans, software robots and AI agents all do part of the work means deciding, task by task, who is best...
Big Data is a term used to describe the growing volume, speed, variety, variability and complexity of huge blocks of information that also grow...
Electronic commerce, also known as e-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and to...
