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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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HubSpot Partner in Colombia for Mid-Market and Enterprise Companies

ICX Consulting designs your commercial process, implements HubSpot and supports your teams through adoption, with consultants who work in Spanish and in your time zone.

HubSpot Partner in Colombia for Mid-Market and Enterprise Companies

ICX Consulting designs your commercial process, implements HubSpot and supports your teams through adoption, with consultants who work in Spanish and in your time zone.

ICX Consulting is a HubSpot partner in Colombia for mid-market and enterprise companies that need marketing, sales and service to work from one customer record. Before configuring the platform we design the commercial process with your leaders, then implement HubSpot, migrate your data, connect your ERP and train each team by role. We work in Spanish, in your time zone and with a commercial office in Colombia.

Picture a Monday sales committee at a company that sells across several regions of the country. The Caribbean coast manager brings his own spreadsheet, the Antioquia manager brings another one with different columns, and the distributor channel reports by email. Finance has invoicing in the ERP, and nobody can say with confidence which deals will close this month. The meeting is spent reconciling numbers instead of deciding how to sell more.

That is why we start with the process and not with the tool. With Revenue Architecture and Sales Architecture we define how your company should sell, and with the ICX Transformation Framework, our methodology for adopting software into a sales or service process, we bring that design into HubSpot. Our methodology defines the business processes, control points, business rules, KPIs and OKRs for every implementation, so each project reaches the scope the client expects. HubSpot is our main platform, and as a systems integrator we also implement Salesforce and Creatio when the case calls for it.

Request your free executive diagnostic

Why Companies in Colombia Choose ICX as Their HubSpot Partner

ICX Consulting is a Customer Experience and Commercial Strategy firm headquartered in Miami, which runs its regional operation from Mexico and has a commercial office in Colombia. We are a HubSpot Solutions Partner at Platinum tier, with more than ten years working with HubSpot and five HubSpot accreditations, the CRM Implementation Accreditation, Onboarding Accreditation, Custom Integration Accreditation, Data Migration Accreditation and Solutions Architecture Design Accreditation. Companies such as Grupo Nutresa, Arturo Calle, Postobón and Grupo Aval have trusted ICX Consulting.

HubSpot CRM Implementation Accreditation earned by ICX Consulting   HubSpot Onboarding Accreditation earned by ICX Consulting   HubSpot Custom Integration Accreditation earned by ICX Consulting   HubSpot Data Migration Accreditation earned by ICX Consulting   HubSpot Solutions Architecture Design Accreditation earned by ICX Consulting

HubSpot partner in Colombia for mid-market and enterprise companies

What ICX Does as a HubSpot Partner in Colombia

We support your company from the purchase decision until HubSpot is used every day, with the same consulting team at every stage.

Commercial Diagnostic and Maturity Model

We review how your company sells, serves and measures today, how customers are split between the field sales force and distributors, and how reliable your data is. The result is a map of priorities and a tailored value proposition.

HubSpot Implementation

We configure Sales Hub, Marketing Hub and Service Hub around the agreed process, with pipelines, properties, permissions, automation and dashboards. Learn about our HubSpot implementation services.

Onboarding for Companies That Just Bought HubSpot

When the scope is focused, a HubSpot onboarding gets your teams working within weeks, with the essentials configured correctly from the start.

Data Migration and Integrations

We bring your information from spreadsheets, another CRM or legacy systems with our HubSpot migration services, and connect HubSpot with your ERP, electronic invoicing, ecommerce or customer portals.

Automation and Artificial Intelligence

We automate assignments, follow-ups and service level agreements, and introduce AI agents where they add speed without removing your team's oversight.

Training and Adoption

We train by role, measure usage and data quality by team and region, and adjust the configuration until HubSpot becomes the daily working tool.

A HubSpot partner should answer for your teams' adoption, not only for the configuration.

Guides to Prepare Your CRM Project

Practical tools our consultants use in real projects, free to download.

Cover of the GPCT sales qualification guide

GPCT Guide

Cover of the guide to evaluating your CRM

Evaluating My CRM Guide


How We Work With Companies in Colombia

As an average reference, a HubSpot implementation in a mid-market company takes about 90 days in three phases, and an onboarding between four and eight weeks. Several business units, large migrations or complex integrations extend the timeline, which we confirm after the diagnostic.

Step 1. Diagnostic and Maturity Model

We interview leadership, regional managers and users, review reports and data, and place your company in our commercial maturity model to define the scope.

Step 2. Process Design

Revenue Architecture and Sales Architecture define segments, channels, sales stages, roles and qualification rules. Our methodology sets the business processes, control points, business rules, KPIs and OKRs HubSpot must support.

Step 3. Configuration, Migration and Integration

We build HubSpot in phases, migrate and clean the data and connect the priority integrations. Your team reviews every milestone in remote sessions, and in person when the project requires it.

Step 4. Adoption and Continuous Improvement

We train by role, measure usage by team and region, and review the indicators with your leaders to adjust whatever is needed after go-live.

Find out in an executive diagnostic what your company needs for HubSpot to work.

Request your free executive diagnostic

Commercial Challenges of Mid-Market and Enterprise Companies in Colombia

These are the problems we hear most often from general managers and sales directors in the country, and how we solve them with HubSpot.

Sales Teams Across Several Regions

When each region sells and reports its own way, leadership cannot compare results. We define one process with controlled regional variations and dashboards that show the full pipeline.

Selling Through Distributors

Many companies reach the end customer through distributors and partners. We model that relationship in HubSpot to see what each channel sells and where opportunities are lost.

Data Split Between Spreadsheets, Email and the ERP

Customer information lives in personal files, inboxes and the ERP. Migration and integrations leave one record that sales, marketing and service all rely on.

Forecasts Nobody Can Defend

Without clear sales stages and qualification criteria, the forecast is an opinion. With business rules and control points in HubSpot, the sales committee discusses decisions, not numbers.

Before choosing editions, read our guide to HubSpot pricing and editions. If you are still comparing HubSpot with other platforms, start with our CRM implementation services, and if the underlying challenge is how your team sells, explore our sales consulting practice. If your company also operates in Mexico, see our HubSpot partner in Mexico page.

Does your commercial challenge look like one of these? Let's talk.

Request your free executive diagnostic

Industries ICX Knows in Colombia

Our experience in the country is concentrated in industries where the customer relationship runs through many touchpoints and commercial information tends to be scattered.

Food and Beverage

Companies with field sales forces, distributors and traditional retail channels that need to see coverage, orders and opportunities by territory, and coordinate sales with trade marketing and service.

Retail and Fashion

Brands with their own stores, ecommerce and repeat customers that want to unify the customer record, segment campaigns and measure repeat purchases.

Banking and Financial Services

Institutions with long sales cycles, regulated products and large commercial teams, where permissions, traceability and data quality matter.

Service and Industrial Companies

Companies that sell to other businesses through proposals, quotes and contracts, and need a reliable pipeline and an orderly handoff between sales, operations and service.

Tell us how your company sells and we will show you how it would look in HubSpot.

Request your free executive diagnostic

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ICX PLATFORMS

Extend HubSpot with the integrations and capabilities your company needs to connect data, automate processes and keep improving your CRM.

Talk to our team

ICX PLATFORMS

Extend HubSpot with the integrations and capabilities your company needs to connect data, automate processes and keep improving your CRM.

Talk to our team

Platforms that extend a HubSpot implementation to connect data and automate

HubSpot Implementation

Our full HubSpot deployment, from process design and migration to integrations, automation and AI.

Learn more

HubSpot Onboarding

For companies that just bought HubSpot and need to use it well within weeks.

Learn more

HubSpot Migration

Data and history moved from Salesforce, other CRMs and spreadsheets, with clean records.

Learn more

ICX insights articles on CRM, data analytics and HubSpot
How to choose the CRM platform that best fits your needs


Practical criteria to choose the CRM platform that fits your business.

Read

5 Steps for a Successful CRM Implementation


The stages that take a CRM implementation from planning to adoption.

Read


HubSpot in Colombia Frequently Asked Questions

Talk to a HubSpot Partner in Colombia

Start with a free executive diagnostic of your commercial process, your data and what HubSpot must solve in your company.