HubSpot Pricing and Editions for Companies

HubSpot Editions Explained

Every Hub is offered in four editions. Each step up adds automation, control and reporting, and also changes how the software is priced.

Free

HubSpot's free tools include the CRM with contact, company and deal records and basic marketing, sales and service features. HubSpot lists them as free for up to two users, which makes Free useful to explore the platform, not to run a commercial team.

Starter

Starter adds basic automation, more capacity and simple reporting at an entry price per seat. It suits small teams with a simple process, but it lacks the workflows, permissions and custom reports most mid-market companies end up needing.

Professional

Professional is where most mid-market companies land. It adds workflow automation, sales sequences, custom reporting, forecasting, teams and permissions. HubSpot requires a one-time onboarding for this edition, which an accredited partner such as ICX can deliver.

Enterprise

Enterprise adds what large or complex organizations need, such as custom objects, advanced permissions and governance, and more control over data and testing. It also carries a required one-time onboarding and a higher price.

The right edition is the one your process needs in the next 12 to 24 months, not the one with the longest feature list.

HubSpot List Prices by Hub

The figures below are list prices published by HubSpot as of October 2026, in US dollars, taken from the official HubSpot pricing page. They are starting prices before taxes, HubSpot can change them at any time, and the final amount is the one in your HubSpot quote.

Sales Hub

Professional starts at US$90 per seat per month and Enterprise at US$150 per seat per month. HubSpot states that these prices do not include the required one-time onboarding, US$1,500 for Professional and US$3,500 for Enterprise. Official figures in HubSpot Sales Hub pricing.

Service Hub

Professional starts at US$90 per seat per month and Enterprise at US$150 per seat per month, with a required one-time onboarding of US$1,500 for Professional and US$3,500 for Enterprise. Official figures in HubSpot Service Hub pricing.

Marketing Hub

Professional starts at US$800 per month and includes 3 core seats and 2,000 marketing contacts. Enterprise starts at US$3,600 per month with 5 core seats and 10,000 marketing contacts. The required one-time onboarding is US$3,000 for Professional and US$7,000 for Enterprise. Official figures in HubSpot Marketing Hub pricing.

Other Hubs and Bundles

HubSpot also sells other Hubs, such as Revenue Hub for quotes, billing and payments, and bundles of several Hubs in its Customer Platform. Starter prices and these options are listed on the same official pricing page.

Not sure which Hubs and editions you need? Ask ICX Consulting before you sign.

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What Drives the Total Cost of HubSpot

Two companies with the same edition can pay very different amounts. These are the factors that move the total.

Seats

Sales Hub and Service Hub are priced per seat, so the number of salespeople and agents who need full access drives most of the cost. Marketing Hub includes a set of core seats, and HubSpot offers view-only seats at no extra cost for people who only consult information.

Marketing Contacts

In Marketing Hub, the price grows with the number of marketing contacts, the contacts you send marketing emails or ads to. Keeping other contacts outside that count is one of the simplest ways to control cost.

Required Onboarding

Professional and Enterprise editions carry a one-time onboarding fee set by HubSpot. It does not have to be delivered by HubSpot. An accredited partner such as ICX Consulting, which holds the HubSpot Onboarding Accreditation, can deliver it, and HubSpot confirms the conditions in the quote.

Implementation, Migration and Integrations

Process design, data migration, integrations with ERP or billing, and training are services separate from the license, and they usually decide whether the investment pays back.

If you are still comparing HubSpot with Salesforce or Creatio, our CRM implementation services weigh the three platforms against your process before any license is signed.

To learn more, get personalized advice from our team.

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How ICX Helps You Choose the Right HubSpot Edition

Our recommendation follows four steps, and the license decision comes last.

Diagnostic and Maturity Model

We review your commercial process, data and current tools, and place your company on our maturity model, so the recommendation reflects where you are today and where you need to be.

Requirements by Team

With Sales Architecture and the business processes, control points, business rules, KPIs and OKRs our methodology defines, we list what marketing, sales and service must be able to do in the CRM.

Hubs, Editions and Seats

We map those requirements to Hubs, editions and seat types, identify which users need full seats and which only need to consult information, and estimate your marketing contacts.

Onboarding and Implementation Plan

We define whether a focused HubSpot onboarding or a full HubSpot implementation is the right path, including any migration to HubSpot, so the license and the project are approved together.

Ask us for a total cost view before you choose an edition.

Request your free executive diagnostic