A hotel's margin depends on pricing strategies
A hotel's margin depends on pricing strategies
Pricing (2)
Stop chasing costs—Your biggest profit lever is pricing
There is an idea that is repeated in many budget meetings: "First let's fix the costs; then we see the price." I myself was a staunch defender of...
PCR Methodology
In many meetings with CEOs, CFOs and commercial managers we hear the same phrase, almost copied, even if the country or industry changes:
Black Friday and Cyber Monday: the pricing plan to grow sales
Black Friday and Cyber Monday are two peak sales days for many companies. When I sit down to design prices for these dates I don't think of something...
What is Revenue Management?
You're just a couple of weeks away from enjoying your long-awaited and well-deserved vacation when you realize that the hotel reservation hasn't been...
What is pricing and how does it differ from Revenue Management?
Pricing is the discipline of setting the right price for a product or service based on its costs, its competition and the value customers perceive....
How to set up pricing rules in 4 simple steps
ICX Consulting, a commercial strategy and pricing consulting firm, helps companies turn pricing policy into rules their online store applies...
Content added to ICX Folder
