What are Cost Centers?
A cost center is a unit of an organization, such as a department, project or process, that incurs costs but does not necessarily generate direct...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
10 min read
A cost center is a unit of an organization, such as a department, project or process, that incurs costs but does not necessarily generate direct...
8 min read
ICX Consulting, a commercial strategy and customer experience consultancy, helps manufacturers and distributors define the characteristics of a B2B...
7 min read
Are you looking for ways to improve your return on investment (ROI) and ensure the long-term financial success of your projects? Here we explore how...
4 min read
If you’ve read my article titled “Top Tips for Making Your Cost Model a Total Disaster”, you’ll know that one of the factors that can kill a cost...
9 min read
Standard costs are the costs a company should incur to produce one unit of a product or service under defined conditions of materials, labor,...
7 min read
"Efficiency is doing things right; effectiveness is doing the right things." – Peter Drucker
8 min read
The difference between job order costing and process costing lies in how costs are accumulated. Job order costing assigns materials, labor and...
6 min read
"The most dangerous type of waste is that which we do not recognize."
10 min read
To optimize your cost structure from a B2B approach, measure what each customer, order, product and channel actually costs to serve, then redesign...
10 min read
Costing methodologies are the rules a company uses to assign costs to its products, services and customers. The four most used are absorption...