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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Alfonso Ramírez

New HubSpot software releases for 2022!

10 min read

HubSpot 2022 Releases: What They Mean for Executives

New HubSpot software releases matter to executives not because of any single feature but because each release changes what a team can automate, measure and serve, and under which license. The 2022 wave, which arrived as HubSpot was ranked the...

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9 min read

What are HubSpot workflows and how can they automate processes?

HubSpot workflows are rule-based automations inside the CRM. They enroll a contact, company, deal, ticket or other record when a trigger is met, then...

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9 min read

HubSpot Deal Pipeline: How it automates your sales team

The HubSpot deal pipeline is the board in HubSpot Sales Hub where a company records every qualified business opportunity and moves it through defined...

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9 min read

How to create a follow-up sequence on HubSpot?

A follow-up sequence in HubSpot is a prepared series of emails and tasks that the CRM schedules for a prospect after first contact, and that stops by...

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9 min read

What is Lead Scoring and how can you set it up within HubSpot?

Lead scoring is a marketing and sales automation technique that assigns points to every prospect according to who they are and how they behave, so...

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10 min read

Automate your business processes by department with HubSpot

As commercial strategy and customer experience consultants, ICX Consulting treats automating business processes by department with HubSpot as an...

Maximizing Growth with HubSpot's Custom Objects

13 min read

Maximizing Growth with HubSpot's Custom Objects

HubSpot custom objects are user-defined record types that let a company store, relate and report on business data that does not fit the standard...

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9 min read

How to adapt your company's business rules within HubSpot?

To adapt your company's business rules within HubSpot, first write down the rules that already govern how your teams sell and serve, such as who owns...

Adobe Summit 2022: Highlights

10 min read

Adobe Summit 2022: Highlights

Adobe Summit 2022, held virtually from March 15 to 17, 2022, was organized around a single idea, making the digital economy personal. For B2B leaders...

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9 min read

Step-by-step guide on how to create tickets in HubSpot

To create tickets in HubSpot, a company defines a service pipeline with clear statuses, decides which channels will open tickets automatically,...

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