Guide to implement the UX methodology in your company
Did You Know? 88% of consumers are less likely to return to a website after a bad experience.
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By Industry
By Target Customer
What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
7 min read
Did You Know? 88% of consumers are less likely to return to a website after a bad experience.
6 min read
Have you ever wondered what the secret of the most successful companies in recent years is? We invite you to discover this secret and put it into...
3 min read
Have you ever considered the impact of customer experience measurement on your business sales?
9 min read
SEO brings qualified visitors to a website and UX makes them stay, act and return. Search engines increasingly reward pages that satisfy people, so...
8 min read
Applying UX design to a company website means shaping its structure, message, navigation, mobile behavior and contact paths around how the target...
10 min read
The benefits of user experience (UX) in e-commerce are measurable: customers find what they need faster, complete more purchases, return more often...
9 min read
The top UX changes to consider for a digital platform are user-centered design, clear information architecture, responsive design, fast loading...
9 min read
User experience, or UX, is the discipline that improves the usability of a product, service or system, meaning its efficiency, effectiveness and the...
9 min read
Google Analytics is important in UX because it shows, with data, how people actually behave on a website or app: where they come from, what they do,...
9 min read
User experience and user interface are not the same thing. The interface is what people see and touch, while the experience is everything they feel...