Competitive pricing without falling into the race-to-the-bottom trap
Lowering the price because a competitor did so often feels like a quick, prudent, and even inevitable decision.
Revenue Management
How to segment your catalog for a better pricing strategy
In the first part of this article we came to a conclusion that, although it seems obvious, continues to be ignored by many organizations: the biggest...
Does your pricing strategy treat all your products the same?
Your pricing strategy has already failed if all your products are treated the same
What's at stake when a company doesn't segment its portfolio
Discussions about prices typically arise in moments of pressure.
The hidden fragility of building strategic decisions on spreadsheets
There is a pattern that repeats itself with striking frequency in organizations of different sizes, industries and levels of analytical maturity.
How segmentation reshapes the way you capture value
In quite a few organizations, pricing continues to be treated as an operational consequence rather than a strategic decision.
A hotel's margin depends on pricing strategies
A hotel's margin depends on pricing strategies
When high sales don’t mean high profits: rethinking client value
A few years ago, in a strategy session with the financial team of a multinational company in the industrial sector, I heard this phrase that I will...
What is Revenue Management?
You're just a couple of weeks away from enjoying your long-awaited and well-deserved vacation when you realize that the hotel reservation hasn't been...
What is pricing and how does it differ from Revenue Management?
When it comes to developing pricing strategies, the terms *Pricing* and Revenue Management often come to mind. People tend to confuse them and use...
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