Designing the first 72 hours to maximize activation & value
How many times have you installed an app or started using a service only to abandon it within a few days?
Customer Experience (4)
Maximizing Sales Through Customer Experience: A Guide for Executives
Maximizing sales through customer experience means designing every interaction a buyer has with your company, from the first search to renewal, so...
The impact of a target operating model (TOM) on customer experience and performance
An Operating Model (OM) is the structural framework that defines how an organization creates and delivers value through its processes, people,...
Improving customer loyalty through a superior CX in consumer goods
ICX Consulting, a customer experience and commercial strategy consultancy, sees improving customer loyalty through a superior CX in consumer goods as...
Digital transformation and its impact on customer satisfaction
Digital transformation improves customer satisfaction only when new technology is tied to redesigned processes, trained people and customer data that...
Leadership and culture for an exceptional experience
Leadership and culture for an exceptional customer experience means that executives set a clear customer promise, fund it and model it, while the...
Customer Experience Data: New strategic asset for companies
Customer experience data, or CX data, is the information customers generate in every interaction with a brand, from surveys and reviews to web...
Customer Experience Data: The New Strategic Asset for Companies
Customer experience data, or CX Data, is the information customers generate in every interaction with a brand, from surveys and reviews to browsing,...
Improving user experience through interaction design
Did you know that 88% of users don’t return to a website after a bad experience?
Innovative customer experience solutions for Fintech success
In the financial technology (Fintech) industry, customer experience (CX) has emerged as a cornerstone for competitive advantage and sustainable...
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