PCR Methodology
In many meetings with CEOs, CFOs and commercial managers we hear the same phrase, almost copied, even if the country or industry changes:
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
8 min read
In many meetings with CEOs, CFOs and commercial managers we hear the same phrase, almost copied, even if the country or industry changes:
4 min read
When I accompany companies in their transformation projects, I usually find a common denominator: the Order to Cash (O2C) process is full of...
5 min read
For years, I've seen many organizations build cost models with the same energy with which someone puts together a thousand-piece puzzle... without...
4 min read
A few years ago, in a strategy session with the financial team of a multinational company in the industrial sector, I heard this phrase that I will...
4 min read
When building a cost model, the main concern is ensuring that the model "balances," meaning that all inputs match the outputs, ensuring nothing is...
6 min read
Throughout my career, I have seen that after months of tremendous effort in creating a cost model and after investing many thousands of dollars and...
5 min read
In a world where every penny counts, cost management isn't about finding magic bullets, it's about making prudent and informed decisions.
10 min read
A cost center is a unit of an organization, such as a department, project or process, that incurs costs but does not necessarily generate direct...
8 min read
ICX Consulting, a commercial strategy and customer experience consultancy, helps manufacturers and distributors define the characteristics of a B2B...
9 min read
At ICX Consulting, where we advise companies on commercial strategy and digital commerce, the most reliable low-cost way to increase sales in your...