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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Costs (2)

PCR Methodology

8 min read

PCR Methodology

In many meetings with CEOs, CFOs and commercial managers we hear the same phrase, almost copied, even if the country or industry changes:

Turn your order to cash into a profit engine with Appian

4 min read

Turn your order to cash into a profit engine with Appian

When I accompany companies in their transformation projects, I usually find a common denominator: the Order to Cash (O2C) process is full of...

How to build a cost model people will actually use?

5 min read

How to build a cost model people will actually use?

For years, I've seen many organizations build cost models with the same energy with which someone puts together a thousand-piece puzzle... without...

When high sales don’t mean high profits: rethinking client value

4 min read

When high sales don’t mean high profits: rethinking client value

A few years ago, in a strategy session with the financial team of a multinational company in the industrial sector, I heard this phrase that I will...

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4 min read

The quality of your model depends on the quality of your drivers

When building a cost model, the main concern is ensuring that the model "balances," meaning that all inputs match the outputs, ensuring nothing is...

Top tips for making your Cost Model a total disaster

6 min read

Top tips for making your Cost Model a total disaster

Throughout my career, I have seen that after months of tremendous effort in creating a cost model and after investing many thousands of dollars and...

What is cost management?

5 min read

What is Cost Management? Business Guide | ICX Consulting

In a world where every penny counts, cost management isn't about finding magic bullets, it's about making prudent and informed decisions.

What are Cost Centers?

10 min read

What are Cost Centers?

A cost center is a unit of an organization, such as a department, project or process, that incurs costs but does not necessarily generate direct...

Characteristics of a B2B eCommerce that will allow me to reduce costs

8 min read

Characteristics of a B2B eCommerce that will allow me to reduce costs

ICX Consulting, a commercial strategy and customer experience consultancy, helps manufacturers and distributors define the characteristics of a B2B...

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9 min read

3 Low-Cost Tips to Increase Sales in Your E-Commerce

At ICX Consulting, where we advise companies on commercial strategy and digital commerce, the most reliable low-cost way to increase sales in your...

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