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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Meczy González

What is a marketplace and how does it differ from a b2b eCommerce?

9 min read

What is a marketplace and how does it differ from a b2b eCommerce?

A marketplace is an e-commerce platform that connects people who want to sell products or services with people who want to buy them, with an operator in the middle who curates the participants and usually earns a commission. A B2B eCommerce, by...

How to create gift cards in Magento?

9 min read

How to create gift cards in Magento?

It is the third week of December, and the head of e-commerce of a specialty retailer is watching a queue form in the customer service inbox. Dozens...

Liferay forms creation and configuration

9 min read

Liferay forms creation and configuration

Liferay Forms lets a company build, configure, publish and track web forms without custom code. Create the form from the site menu, drag in fields,...

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9 min read

Magento Blogs: A simple way to attract customers

A blog inside a Magento store is a content channel that attracts customers through organic search, educates buyers before they are ready to purchase...

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9 min read

The importance of banners on websites

A website banner is a prominent, clickable image or video, usually placed at the top or in a strategic area of a page, that communicates the most...

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8 min read

Advanced Magento Reporting

Advanced reporting in Magento and Adobe Commerce turns store data into dashboards on orders, customers and products, so executives can see what...

What is Magento? Discovering e-commerce success

9 min read

What is Magento? Discovering e-commerce success

Magento is an e-commerce platform used to create and manage online stores, and what Magento does for a business is give it control over products,...

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9 min read

Data, Sales, and Technology: Empowering Commercial Teams

Data, sales and technology empower commercial teams when customer and pipeline data are captured once, connected across systems and turned into...

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7 min read

Register Marketplace Vendors in Magento (Adobe Commerce)

Registration and creation of vendors in the marketplace is the process that turns an interested company into an approved seller on your platform. In...

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