Skip to the main content.

What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

chevron-right-1

Marketing & Sales

chevron-right-1

Pricing & Revenue

chevron-right-1

Digital Transformation

chevron-right-1

Operational Efficiency 

chevron-right-1

Meczy González

default alt

8 min read

5 Tips to Make Your Site Mobile Friendly or Responsive

To make your site mobile friendly, you need a responsive design that adapts the same content to any screen. Five practices make it possible: choosing a template that adapts, abandoning Flash, speeding up loading, optimizing images and avoiding...

What you miss when you don't migrate in time

9 min read

What you miss when you don't migrate in time

If your store still runs Magento 2.3, you are missing security patches, current infrastructure support and the checkout and search improvements that...

default alt

9 min read

How to configure the wishlist in Magento

A shopper is waiting at an airport gate when she finds the jacket she has wanted for months. The price is a little high, her flight boards in ten...

default alt

8 min read

Optimizing your website in Adobe Commerce (Magento)

Optimizing a website in Adobe Commerce (formerly Magento) means configuring the store so that search engines can find, understand and rank its pages,...

Magento B2B and the functional differences with Magento B2C

9 min read

Magento B2B and the functional differences with Magento B2C

Magento B2B, today delivered as Adobe Commerce B2B, differs from Magento B2C in who it assumes is buying. A B2C store serves one anonymous shopper at...

default alt

11 min read

10 Tips before implementing a CRM Platform

Before implementing a CRM platform, define clear business objectives, assess your real needs, involve sales, marketing and service from day one,...

Systematization and automation: a successful digital transformation

9 min read

Systematization and automation: a successful digital transformation

Systematization and automation are the two pillars of a successful digital transformation. Systematization standardizes and documents how work is...

default alt

9 min read

Email Templates in Magento

Email templates in Magento, today Adobe Commerce, are the messages the store sends automatically after a customer registers, buys, pays, ships or...

Discovering Tableau: a step-by-step implementation guide

10 min read

Discovering Tableau: a step-by-step implementation guide

Implementing Tableau means connecting your data sources, building visualizations and dashboards that answer specific business questions, publishing...

Magento B2B and Magento B2C: key differences between the two platforms

7 min read

Magento B2B and Magento B2C: key differences between the two platforms

Magento B2B and Magento B2C are two ways of running the same commerce platform, today known as Adobe Commerce. Magento B2C is built for individual...

Content added to ICX Folder
ICX SUBSCRIPTION
Come and be part of the latest specific insights provided by our experts

What's next?

ARE YOU READY?