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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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José De León

How to Measure TOM Success with KPIs, OKRs and Formulas

10 min read

How to Measure TOM Success with KPIs, OKRs and Formulas

Twelve months after approving a new operating model, the board of a regional bank asks for one thing. It wants to know whether it worked. The transformation team presents a schedule that was met, documented processes and a new platform in...

Hyperautomation with Robotic Process Automation and Process Mining

9 min read

Hyperautomation with Robotic Process Automation and Process Mining

Hyperautomation is the orchestrated combination of robotic process automation (RPA), process mining, artificial intelligence and other tools to...

How to Implement Process Mining Step by Step in Your Company

10 min read

How to Implement Process Mining Step by Step in Your Company

Process mining is an analytical discipline that rebuilds the real flow of work from the event logs your ERP, CRM and other systems already generate....

How to Measure Customer Experience in Insurance

12 min read

How to Measure Customer Experience in Insurance

The budget committee of a life and health insurer is reviewing next year's investments when the chief financial officer turns to the head of customer...

How the Insurance Claims Experience Decides Customer Loyalty

10 min read

How the Insurance Claims Experience Decides Customer Loyalty

It is a Monday in late September at a regional auto and home insurer, and the storm season has left the claims floor with three times its usual open...

Driving Digital Margin how leaders turn spending into profit

6 min read

Driving Digital Margin: How Leaders Turn Spending into Profit

"Digital transformation is not about technology—it is about people, processes, and the relentless pursuit of value." — Satya Nadella, CEO of Microsoft

AI Operating Model Transformation

7 min read

AI Operating Model Transformation

"AI is not a technology. It is a new way of running the company." — Marco Iansiti and Karim R. Lakhani, Harvard Business Review.

AI can predict—but can your organization execute today?

7 min read

AI can predict—but can your organization execute today?

"The real problem is not whether machines think but whether men do." — B.F. Skinner

Digital customer experience as a direct revenue lever

8 min read

Digital customer experience as a direct revenue lever

Digital Customer Experience as revenue lever stands as one of the most powerful yet underleveraged tools available to forward-thinking executives...

Boost operating margin digitally

10 min read

Boost operating margin digitally

"Digital transformation is not about technology—it's about change." — Jeanne W. Ross, MIT Center for Information Systems Research

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